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Re: cultural differences in tech vs. market writing
Subject:Re: cultural differences in tech vs. market writing From:Fred Wersan <wersan -at- ZEUS -dot- MA30 -dot- BULL -dot- COM> Date:Wed, 3 Nov 1993 08:02:40 EST
I recently completed a course on communicating with an international audience.
The reading material pointed out (these are generalizations, and I didn't write
them, so no flames or wounded pride please) that Germans insist on a lot of
technical information in advertising literature. They want everything they need
to make a decision. The French, on the other hand, are concerned about the
style rather than the content. The British (not covered in this book) are
probably closer to the Germans than the French in this regard. Americans,as
we know, want to be entertained.
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Fred Wersan
Bull HN Informations Systems
MA30/872A
300 Concord Rd.
Billerica, Mass. 01821
508-294-2322
f -dot- wersan -at- bull -dot- com
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