Re: cultural differences in tech vs. market writing

[John Fulmer INET <fulmerjo -at- PULUA -dot- HCC -dot- HAWAII -dot- EDU>]

On Wed, 3 Nov 1993, Shannon Ford wrote:

> This is an additional comment to John Fulmer's message, shown below:

> > From: John Fulmer INET <fulmerjo -at- PULUA -dot- HCC -dot- HAWAII -dot- EDU>
> > [...]
> >  Truth be known, when I am in a position to influence a buy decision, the
> > glossies that provide me the better technical information usually get my
> > recommendation.  At least there I am dealing with a know product that I
> > have documentation stating it will perform the job I need it to perform.

> I have found that the British and European people I have worked with also
> strongly favor no-nonsense, technically-detailed marketing materials. Many
> say they can smell an American ad, brochure, data sheet, etc. a mile away, and
> find them rather obnoxious.

 I would not go as far as to say its obnoxious, I am just stating that I
find it rather useless.  How better can I describe it to say that the
only thing the glossy is good for is to obtain a telephone number to call
to try and get the number of someone who can tell me the technical
specifications I need to know if the equipment will work with my system
or not!


> This is all very informal evidence, mind you; I wonder if anyone has studied
> this. It has interesting implications for companies selling outside North
> Armerica.


 I would be willing to bet that it if has been investigated at all, it
was done by a marketing group and any derogitory information was supressed.

 Aloha