RE: Brand Product and Brand Product or Brand Product/Product?

Subject: RE: Brand Product and Brand Product or Brand Product/Product?
From: "Combs, Richard" <richard -dot- combs -at- Polycom -dot- com>
To: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 8 Jun 2010 12:56:04 -0700

McLauchlan, Kevin wrote:

> When a document (or a CD title or...) mentions two related
> products together, do you think it's acceptable to mention
> the leading brand just once and separate the two products
> by a slash?
> Or should they each be spelled out, for brand preservation
> reasons, each time?
> For example, "Insert the Lumpy Cadeaux/Bijoux Software Development
> Kit CD"
> or
> "Insert the Lumpy Cadeau and Lumpy Bijoux Software Development
> Kit CD"
> where "Lumpy" is a product line/brand of some renown, and
> Cadeaux and Bijoux are models or products within the larger
> line or family.
> I ask because somebody has been doing the "/" thing for space
> reasons on a CD, and I think that could be a tactical error
> in brand-preservation land.

I think your concern is probably justified. But before calling the lawyers, try to track down Lumpy's trademark and marketing guidelines. It's quite likely that marketing has declared somewhere that the product name is "Lumpy Cadeaux," that it should never appear as just "Cadeau," and that it should be followed by one of a specific set of generic nouns (e.g., system, server, solution, ...).

Richard G. Combs
Senior Technical Writer
Polycom, Inc.
richardDOTcombs AT polycomDOTcom
rgcombs AT gmailDOTcom


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Brand Product and Brand Product or Brand Product/Product?: From: McLauchlan, Kevin

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