RE: Brand Product and Brand Product or Brand Product/Product?

["Combs, Richard" <richard -dot- combs -at- Polycom -dot- com>]

McLauchlan, Kevin wrote: 
 
> When a document (or a CD title or...) mentions two related
> products together, do you think it's acceptable to mention
> the leading brand just once and separate the two products
> by a slash?
> Or should they each be spelled out, for brand preservation
> reasons, each time?
> 
> For example, "Insert the Lumpy Cadeaux/Bijoux Software Development
> Kit CD"
> or
> "Insert the Lumpy Cadeau and Lumpy Bijoux Software Development
> Kit CD"
> where "Lumpy" is a product line/brand of some renown, and
> Cadeaux and Bijoux are models or products within the larger
> line or family.
> 
> I ask because somebody has been doing the "/" thing for space
> reasons on a CD, and I think that could be a tactical error
> in brand-preservation land.

I think your concern is probably justified. But before calling the lawyers, try to track down Lumpy's trademark and marketing guidelines. It's quite likely that marketing has declared somewhere that the product name is "Lumpy Cadeaux," that it should never appear as just "Cadeau," and that it should be followed by one of a specific set of generic nouns (e.g., system, server, solution, ...).  


Richard G. Combs
Senior Technical Writer
Polycom, Inc.
richardDOTcombs AT polycomDOTcom
303-223-5111
------
rgcombs AT gmailDOTcom
303-903-6372
------






^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Gain access to everything you need to create and publish documentation, 
manuals, and other information through multiple channels. Choose 
authoring (and import) as well as virtually any output you may need. 
http://www.doctohelp.com/


 - Use this space to communicate with TECHWR-L readers - 
   - Contact admin -at- techwr-l -dot- com for more information - 


---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/ for more resources and info. 

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat