Brand Product and Brand Product or Brand Product/Product?

Subject: Brand Product and Brand Product or Brand Product/Product?
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 8 Jun 2010 15:28:24 -0400

I know the lawyers might eventually say something, but
what (O' list) is your informal take on this...

When a document (or a CD title or...) mentions two related
products together, do you think it's acceptable to mention
the leading brand just once and separate the two products
by a slash?
Or should they each be spelled out, for brand preservation
reasons, each time?

For example, "Insert the Lumpy Cadeaux/Bijoux Software Development
Kit CD"
"Insert the Lumpy Cadeau and Lumpy Bijoux Software Development
Kit CD"
where "Lumpy" is a product line/brand of some renown, and
Cadeaux and Bijoux are models or products within the larger
line or family.

I ask because somebody has been doing the "/" thing for space
reasons on a CD, and I think that could be a tactical error
in brand-preservation land.

Wisdom of the list suggests?

If I ask the lawyers directly, it could stir up a hornet's nest
and get many fingers rapped. If I just go one level above the
person who made the decision, her fingers (or worse) might get
rapped if I'm right and she's wrong. So I'd like to get a feel
for what's appropriate, and just approach her directly, but with
some informed opinion behind me.

Kevin McLauchlan
Senior Technical Writer
SafeNet, Inc.

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