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Bruce Byfield wrote:
>
> Don't forget, however, that not everybody uses a mail client
> that displays HTML, or sets a mail client to do so.
The question wasn't whether she *should* send HTML. Most of my e-mail messages--both business and personal--are in plain text. It just takes up less bandwidth.
>
> The longer that users have been using a computer, and the more
> technically oriented they are, the more likely that they won't
> care to receive HTML e-mail.
Oh, I don't know that I agree with this at all.
>
> Some of them may even be annoyed by it.
Without question.
>
> I would never, for example, send an HTML news letter to a group
> of Linux users.
Again, that wasn't the question.
More to the point, I was talking strictly about "opt-in" marketing, where the recipient has asked to receive the messages.
Also, any opt-in e-mail marketing service worth a glance will include a setting that allows the recipient to specify a preference for HTML or plain-text messages.
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