Re: HTML-format e-mail newsletters?]

[Mike Stockman <mstockman -at- mac -dot- com>]

On 06/13/2002 8:03 PM, Cook, Jenise (jenise -dot- cook-crabbe -at- pacificlife -dot- com) 
wrote:

>This discussion is very timely. I need to look at alternatives to sending a
>PDF of a 3-6 page newletter out to a broad audience (frequency: each month).

Just out of curiosity, is there really a clear advantage to sending out 
an HTML-formatted e-mail vs. sending a short, catchy, bulleted plain-text 
summary of the newsletter with a link to your site?

The trouble with HTML e-mail is that, because there's no standard among 
mail readers, what looks good in Outlook can look like garbage in Eudora, 
Netscape Mail, etc. It's challenging, but not impossible, to design Web 
pages that meet the standard and look good in all major browsers; adding 
mail readers to the mix makes it impossible.

Opinions, anyone? (Opinions? Here? Don't be ridiculous.)

Mike

________________________________________________________________
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