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Subject:Re: Marketing block From:Laura Bell <writer -at- WELL -dot- COM> Date:Tue, 17 Aug 1999 12:15:09 -0700
The world hates ads for the most part. We have taught the world at large
ini the last decade that flashy things are ads. So mind is tired of it,
so it is going after what it considers to be "important stuff."
Time for some rethinking, me thinks.
On Tue, 17 Aug 1999, Christine Pellar-Kosbar wrote:
> Has anyone else noticed this phenomenon: on web pages, and now even on
signs,
> I find myself disregarding anything too flashy as an "ad." I don't even
read
> it. Sometimes it turns out to be important information.
>
> Today I was in a body shop where a huge, three-color, professionally
developed
> sign said: "Customer's please do not follow employees into this room. For
> liability reasons, please stay in the waiting area." Because it was so
very
> well designed, I completely missed it (and followed the mechanic into the
> room). The mechanic politely asked me to wait in the waiting area. While
> waiting, I happened to read the sign as I read everything else on the
walls.
> Only then did I realize my mistake.
>
> On web pages too, I've noticed that I ignore everything but the little
text in
> the middle. Occasionally, the flashy side items turn out to be useful
> information. But, unless someone sitting next to me points that out, I
don't
> notice them.
>
> Do others do this? Are we desensitizing people with flashy marketing
> materials? Or am I just getting old?
>
> Christine Pellar-Kosbar
>
>
>