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Subject:Convincing a Client He Needs a User Manual From:Bruce Byfield <bbyfield -at- AXIONET -dot- COM> Date:Tue, 16 Jun 1998 19:00:07 -0400
A few arguments you might make:
1.) A manual is PR. Virtually every user is going to look at the manual,
however briefly, in the first few days after buying the product. Because
of the importance of first impressions a good manual can help create a
good impression of the product (although obviously it can't salvage a
bad product).
2.) Providing a manual may reduce liability.
3.) A manual is value-added. Not only do users expect one, but it might
make the difference in their decision to purchase.
--
Bruce Byfield, Outlaw Communications
Co-ordinator ,Vancouver Technical Communicators' Co-op List
Vancouver, BC, Canada
(604) 421-7189 or 687-2133
bbyfield -at- axionet,com or bruce -at- dataphile-ca -dot- com
www.outlawcommunications.com (update 8 June, 1998)
"I was born to tell the truth and run,
Remember me, remember me
It was all for love, the crazy things I've done,
Remember me, I'm still your native son."
--Oyster Band, "Native Son"
