TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Manual non-standard font question From:Bruce Byfield <bbyfield -at- AXIONET -dot- COM> Date:Tue, 20 Jan 1998 20:24:01 -0500
Tom Herme <therme -at- NVBELL -dot- NET> wrote:
>My marketing manager wants to format every instance of the >product name in Brush Script and give a superscript appearance >to the 32.
>I question the readability of this since every page may have >multiple instances of the product name. I think that readers >may become distracted by this.
I think your reaction shows good design sense. Not only non-standard
fonts, but also an excess of different weights and angles in the same
typeface can quickly spoil the look of a page.
Maybe your marketing manager would settle for using Brush Script in the
header or footer, and nowhere else? That might minimize the damage, and
might even add to the design.
"Rain and hard religion, gifts of a northern youth
We make a mess of tenderness, we make you have the truth,
There are days when we're almost human, times when it's shout or bust,
The roughest kind of harmony, we sing because we must."
--Oyster Band
