Manual non-standard font question

["hope.d.cascio" <hope -dot- d -dot- cascio -at- ARTHURANDERSEN -dot- COM>]

That sounds perfectly hideous, as well as distracting.  I think you are correct
in believing that this will affect the readability.  My other thought on the
subject is this:  the only reason to do this is for marketing purposes.  The
quality of the manual and the product should be marketing enough, without
burning the logo into the retinas of your users.


Date:    Mon, 19 Jan 1998 18:49:41 -0800
From:    Tom Herme <therme -at- NVBELL -dot- NET>
Subject: Manual non-standard font question

I have a question for all of you. I have a 300 page manual that uses a common
serif
font, twelve point for body text and headings. The product name includes 32 at
the end,
for example, "Software32" to distinguish it from our older DOS product. I
include a
non-breaking space between "Software" and "32".

My marketing manager wants to format every instance of the product name in
Brush Script
and give a superscript appearance to the 32.

I question the readability of this since every page may have multiple instances
of the
product name. I think that readers may become distracted by this.

I'd appreciate your thoughts on this. Please reply on the list.

Thanks.

Tom Herme
mailto://therme -at- nvbell -dot- net