[no subject]

["Brooks, Steven (Jay)" <jsbrooks -at- INGR -dot- COM>]

best companies don't even sell products

I'm glad Mazda actually sold me a car, rather than telling me how a car
makes my life better, and I'm glad Chilton's has detailed instructions
for rebuilding the motor, rather than just telling me how I can save
hundreds if I rebuild myself.

Steve - it's Friday
jsbrooks -at- ingr -dot- com

>----------
>From:  Larry Kunz ((919) 254-6395)[SMTP:ldkunz -at- VNET -dot- IBM -dot- COM]
>Sent:  Friday, June 27, 1997 12:14 PM
>To:    TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
>
<snip>
>
>Rick says that companies sell products, and good technical
>communicators inform, rather than instructing, the consumers of
>the products.  Elna seems to go even farther, saying that the
>best companies don't even sell products.  They sell information --
>information directed at meeting the consumers' objectives or
>solving their problems.
>
>What do you all think?
>
>Larry Kunz
>STC Assistant to the President for Professional Development
>ldkunz -at- vnet -dot- ibm -dot- com
>http://www.networking.ibm.com/eNetwork
>
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