TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Capitalization of small cap brand name From:"Wayne J. Douglass" <wayned -at- VERITY -dot- COM> Date:Wed, 8 Jan 1997 09:32:58 -0800
At 05:34 AM 1/8/97 -0500, Ellen Roddy wrote:
>This is a rather silly question, but I need to ask it. How does anyone
>out there handle capitalization of a product name (that uses small caps)
>if it is the first word in a sentence. Some examples are shown below.
>
>improvit is the best Statistical Process Control package on the market
>today.
>
>Improvit is the best Statistical Process Control package on the market
>today.
>
>The software package name is also bolded (as if that makes any
>difference).
>
Keep it lower case, especially if it is trademarked that way. Having it in
bold helps the reader know that it is a product name deliberately spelled
that way. If you use an unusual typeface as part of the product/corporate
identity (for example the Exxon logo), then duplicate that in the text.
--Wayne Douglass
===================================================
Verity, Inc. Email: wayned -at- verity -dot- com
894 Ross Drive Telephone: 408-542-2139
Sunnyvale, CA 94089 Facsimile: 408-542-2040
"Connecting People with Information"
===================================================
TECHWR-L (Technical Communication) List Information: To send a message
to 2500+ readers, e-mail to TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU -dot- Send commands
to LISTSERV -at- LISTSERV -dot- OKSTATE -dot- EDU (e.g. HELP or SIGNOFF TECHWR-L).
Search the archives at http://www.documentation.com/ or search and
browse the archives at http://listserv.okstate.edu/archives/techwr-l.html