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Subject:Re: Tech writing to MarCom??? From:Tim O'Neill <budjit -at- DATAPLUSNET -dot- COM> Date:Wed, 24 Jan 1996 21:14:26 -0600
Larry Kunz ((919) 254-6395) wrote:
> Jane Bergen asked:
> > 4. Is the Marketing Communications PIC (national level) still around?
> > My e-mail queries have gone unanswered. I sent e-mail to an address
> > listed in a brochure I got from the national office.
> Yes, it's still around. The PIC manager is Martha Bednarz.
> You can reach Martha at onyxcom -at- delphi -dot- com -dot-
> The STC Annual Conference will include sessions on MarCom; check
> the preliminary program, which will appear in the next issue of
> Intercom.
> As far as words of wisdom for making the transition to MarCom:
> You'll use a lot of the same skills you used in your last job, but
> your projects will be much shorter in duration, you'll typically
> work on several projects at once, and your primary purpose in
> communicating will now be to persuade or inform *about* something
> rather than informing *how to do* something.
..and typically, you will be asked to stretch the truth up to literally lying about your product. Forget about living
documents and maintaining them...you will be working on a "project basis", not a "process basis". Good Luck!
> Larry Kunz
> STC Assistant to the President for Professional Development
> ldkunz -at- vnet -dot- ibm -dot- com
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