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Subject:RE: So now we are content engineers? From:"Janoff, Steven" <Steven -dot- Janoff -at- ga -dot- com> To:"techwr-l -at- lists -dot- techwr-l -dot- com >> TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>, Robert Lauriston <robert -at- lauriston -dot- com> Date:Wed, 6 Nov 2013 13:33:13 -0800
I guess I'm being too harsh.
These folks do perform a service, and they do make us think. I'm still trying to understand what "content" means.
But this ring of promotion is an interesting phenomenon. I guess it's one of the ways to try to be successful at an endeavor, at least publicly. You see this in other fields too. But it's an interesting PR construct. And I'm sure I'd be joining them if I were trying to go that route. (I think I contemplated it not too long ago.)
But it's a lot of work. And it requires the utmost politeness and political correctness. So you can't really say what you think on a colleague's blog ("I think you're a total blowhard!" -- but I would never want to say that anyway :).
It would be refreshing if the bloggers just plain duked it out in their blogs. Although sometimes they do that, and occasionally the gloves come off.
Steve
PS - I wish more of the leading-edge thinkers in our field would spend more time doing more research studies as opposed to only opining. But that does take a lot of time, and there are bills to pay. I'm sure they all work, by the way. And probably harder than I do.
On Wednesday, November 06, 2013 11:46 AM, Steve Janoff wrote:
> Unemployed.
On Wednesday, November 06, 2013 10:22 AM, Robert Lauriston wrote:
> What's the job title for people who spend their time listening to each other at conferences, reviewing each other's books, and reading and commenting on each other's blogs?
>
> Contentommentator?
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