RE: Trademark placement . . . again

Subject: RE: Trademark placement . . . again
From: "Pinkham, Jim" <Jim -dot- Pinkham -at- voith -dot- com>
To: "Nancy Allison" <maker -at- verizon -dot- net>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 13 Nov 2008 09:40:15 -0600

Nancy, here are a few perspectives from a quick round of Googling:

* Ohio State's reference:
<http://ct.excelcomm.com/site/indexer/156/content.htm#t>
http://ct.excelcomm.com/site/indexer/156/content.htm#t
<http://ct.excelcomm.com/site/indexer/156/content.htm#t.> .
* Associated Press, from
http://www.apstylebook.com/ask_editor.php:

"AP doesn't use TM. See archives and "trademark" entry." I can't
find this. Where is it? I need to prove to a client AP says to not use
TMs or Circle Rs in news releases. Thank you. - from Chicago, IL on Tue,
Sep 02, 2008

AP doesn't use trademark symbols, such as TM or circle R, in
news stories. Plenty of news releases include such symbols, but we just
don't use them. AP does use trademark names (e.g., Astro-Turf) when
essential to the story."
* See also: http://tess2.uspto.gov/tmdb/tmep/0900.htm#_T905
<http://tess2.uspto.gov/tmdb/tmep/0900.htm#_T905> -- 906 has some
interesting detail and http://www.uspto.gov/main/faq/index.html
<http://www.uspto.gov/main/faq/index.html> -- for example,

"What is the difference between TM and the R within the circle
(r)?

Use of the TM and SM symbols may be governed by local, state, or
foreign laws and the laws of a pertinent jurisdiction to identify the
marks that a party claims rights to. The federal registration symbol,
the R enclosed within a circle, may be used once the mark is actually
registered in the USPTO. Even though an application is pending, the
registration symbol may not be used before the mark has actually become
registered.

The federal registration symbol should only be used on goods or
services that are the subject of the federal trademark registration.

PLEASE NOTE: Several foreign countries use the letter R enclosed
within a circle to indicate that a mark is registered in that country.
Use of the symbol by the holder of a foreign registration may be
proper."
* The Government Printing Office style manual did not, at least in
cursory online search, seem to address the issue, except to provide a
list of trademarked names:
http://frwebgate4.access.gpo.gov/cgi-bin/TEXTgate.cgi?WAISdocID=59043214
6465+0+1+0&WAISaction=retrieve.


HTH,
Jim

-----Original Message-----
From: techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
<mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com> ] On
Behalf Of Nancy Allison
Sent: Thursday, November 13, 2008 9:07 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Trademark placement . . . again


I searched techwr-l and did find some useful threads. However, for some
reason, they were from about 10 years ago, and they didn't answer my
exact question anyway.

So, here it is: Does anyone have a reputable, printed style guide or
other reference work that gives a standard for where you put the
trademark symbol, and how often?

I've inherited a document that places TM after virtually every
occurrence of the product name. However, no one in this company owns the
documetation formally, so I believe that I can change this document . .
. but I want an official source to back me up.

Chicago Manual of Style -- not a peep about placement.

Microsoft Manual of Style -- surprisingly (at least, to me) same

Judy Tarutz's wonderful Technical Editing . . . same

I know what every other company I've ever worked at has done . . . but
that explanation is not going to be compelling, here.

Any suggestions gladly received.

--Nancy
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References:
Trademark placement . . . again: From: Nancy Allison

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