Trademark placement . . . again

[Nancy Allison <maker -at- verizon -dot- net>]

I searched techwr-l and did find some useful threads. However, for some 
reason, they were from about 10 years ago, and they didn't answer my 
exact question anyway.

So, here it is: Does anyone have a reputable, printed style guide or 
other reference work that gives a standard for where you put the 
trademark symbol, and how often?

I've inherited a document that places TM after virtually every 
occurrence of the product name. However, no one in this company owns the 
documetation formally, so I believe that I can change this document . . 
. but I want an official source to back me up.

Chicago Manual of Style -- not a peep about placement.

Microsoft Manual of Style -- surprisingly (at least, to me) same

Judy Tarutz's wonderful Technical Editing . . . same

I know what every other company I've ever worked at has done . . . but 
that explanation is not going to be compelling, here.

Any suggestions gladly received.

--Nancy
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