RE: Trademark placement . . . again

["Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>]

Many of us on TECHWR-L are confident that we know the right answer
(including me). But if your trademark is worth *anything* to your
company, then it's worth asking your company's lawyer.

And that's probably why CMS, MMOS, and Judy Tarutz all kept mum. Good
for them!

> -----Original Message-----
> From: Nancy Allison
> Sent: Thursday, November 13, 2008 10:07 AM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: Trademark placement . . . again
> 
> I searched techwr-l and did find some useful threads. 
> However, for some reason, they were from about 10 years ago, 
> and they didn't answer my exact question anyway.
> 
> ... Does anyone have a reputable, printed style 
> guide or other reference work that gives a standard for where 
> you put the trademark symbol, and how often?
> 
> I've inherited a document that places TM after virtually 
> every occurrence of the product name. However, no one in this 
> company owns the documentation formally, so I believe that I 
> can change this document... 
> . but I want an official source to back me up.
> 
> Chicago Manual of Style -- not a peep about placement.
> 
> Microsoft Manual of Style -- surprisingly (at least, to me) same
> 
> Judy Tarutz's wonderful Technical Editing... same
> 
> I know what every other company I've ever worked at has done 
> ... but that explanation is not going to be compelling, here.
> 
> Any suggestions gladly received...
> 

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