RE: Online Survey Usability

[Maritza van den Heuvel <MaritzaV -at- stt-global -dot- com>]

Maritza: FWIW, the article reads a lot shorter if the default text size on
the page is set one size smaller ... The article pretty much confirms the
wisdom from other sources I used late last year when asked to spec and
implement a back-end for creating online customer surveys in our Client
Maintenance System (an in-house Delphi attempt at a CRM ;-) ) ...we only
started using them in November last year and I've run a couple of surveys
among our clients, mostly related to product development issues.  It's
taking people a while to get used to the concept, but I'm seeing my response
rates climb.

For others interested in surveys in general, this is a very useful link too:

http://www.statpac.com/surveys/

The focus is primarily on traditional survey techniques, but many of the
same guidelines apply.

***

Maritza van den Heuvel
Technical Writer
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Software Training Technology (Pty) Limited
http://www.stt-global.com 

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*****************
John Posoda wrote: 

> Jacob Nielson's
> bi-weekly column, this one on online survey usability
> 
> http://www.useit.com/alertbox/20040202.html

Kevin wrote:

Is it just me, or did anyone else get the impression that 
Nielson had a quota (number of words or amount of screen 
real-estate to fill up)?

He said keep it short and simple - maximum, one screen.
It took him several hefty paragraphs, and demanded some 
scrolling on my part, to impart that message.

What's wrong with this picture?