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--- "Karen E. Black" <kblack_text -at- hotmail -dot- com> wrote:
>
> I am editing a white paper written by one of our sales guys (it isn't BAD,
> really, except that every other statement is untrue).
Why are you surprised? He's a 'sales guy' and 'every other statement is untrue' seem
totally consistent to me. <g>
> He's used "mainstream" and "State of the Art" in the same sentence, thus:
>
> "...by using mainstream, State of the Art products, we are able to recruit
> technical support personnel quickly should the business need arise."
>
> Somehow I think "state of the art" is a concept implying more advanced
> technology than "mainstream."
>
> Can someone confirm this for me? Any advice? I have to be a bit more
> diplomatic with this person than with most of the people I deal with.
I'm being very serious here when I say that you may be confused about this writer's
purpose. Logical consistency is not something I would expect out of a Marketing
White Paper. The purpose would seem to be Marketing.
Perhaps there is *supposed* to be some mystique about a White Paper that would
compel even Sales & Marketing types to bow before it and speak the unbiased truth
without hyperbole, but I don't see why.
> "It is inhumane, in my opinion, to force people who have a genuine medical
> need for coffee to wait in line behind people who apparently view it as
> some kind of recreational activity." --Dave Barry
AMEN! :-)
=====
Tom Murrell mailto:tmurrell -at- columbus -dot- rr -dot- com http://home.columbus.rr.com/murrell/index.html Last Updated 08/30/02
--First keep the peace within yourself, then you can also bring peace to others.
Thomas a Kempis (1380 - 1471), 1420--
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