Re; Marketing Block

[Marilyn_Baldwin -at- CAPGROUP -dot- COM]

Roy Jacobsen wrote:

> Hence the advent of advertorials in magazines and newspapers,
> along with infomercials on radio and television. Both are
> advertising wearing a content mask. Some advertisers are
> beginning to wake up, but will the net effect be to dilute
> the perceived value of content, rather than increasing the
> impact of the advertising? Will it decrease--or has it
> already decreased--the value of what _we_ do?

Skating on the thin edge of Off-Topic, I just learned of a public TV program
called "Mental Engineering."  In its own words from its website at
     http://www.mentalengineering.com/
"Mental Engineering is a television program that explores the propaganda
TV commercials aim at us and how those words and images engineer us
mentally.  Each week host John Forde and four invited panelists watch and
analyze several recent commercials,  The discussion always begins with
the commerical's use of social psychology mechanisms, then wanders
through history, technology, sex roles, spirituality, and humor.  Mental
Engineering looks at commercials, their agendas and what it all says about
human nature.  Ultimately, Mental Engineering presents commercials as a
prism through which we can see and think about ourselves."

I have absolutely nothing to do with public television or this program; in
fact,
I haven't had a chance to watch yet, but thought I'd let you all know about
this.

(Sorry if I tipped over the edge, Eric.)

- Marilyn Baldwin
  (mlbb -at- capgroup -dot- com)

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