logo fatigue (summary and more)

[Henry Vandelinde <vandelinde -at- WORDTEK -dot- COM>]

Hi all,

There have been a lot of good suggestions, including making the logo a
watermark, small header, and letterhead.

Also the ever popular compromise between client desires and technical
necessity.

My initial concern was with saturation. Geoff Hart refered to the Soviet
practise of splasing images of Lenin and Marx everywhere, but my concern
about the whole matter lies closer to home.

I was watching A&E last Sunday. The movie was Robert B. Parker's "Small
Vices", which I'd been waiting to see for a month (but I digress). Through
the whole movie, the A&E icon floated in the bottom corner of the screen.
Now I know that screen icons are popular and everyone has them, but for
some reason this one really pissed me off. It kept pulling my eyes away and
disrupting my concentration. My annoyance with the logo took away from the
experience.

That started me thinking about the idea of logo fatigue, and if there had
been any formal study done on the matter. My question to this list has
provided me with an immediate solution. I'm going to generate several
versions of the MS incorporating the suggestions made and then let him
choose, but I'd like to pursue the idea further.

I'll keep the list posted and welcome any suggestions, info, etc.

Regards,

Henry
_______________________
Henry Vandelinde, Ph.D.
vandelinde -at- wordtek -dot- com
Web: http://wordtek.com
1-877-WORDTEK


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