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This is a fairly common problem. I have found that as long as you let
marketing determine the look of the outside of the document they are fine
with leaving what's between the covers to the technical writer. In my
experience a compromise can always be found between tech writing and
marketing.
Suzanne Gerrior
Digital Media Analyst
IATA
gerriors -at- iata -dot- org
-----Original Message-----
From: J. Fraser [mailto:tekwrite -at- ISTAR -dot- CA]
Sent: Friday, April 09, 1999 8:52 AM
To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
Subject: Potential Dilemma
What would you do if you encountered the following scenario?
Your Marketing Department suddenly informs you that they
are responsible for "redefining the corporate image. This
will include everything from logos, to business
cards, to mission statements, to documentation..."
Logos, trademarks, copyright info, marketing
materials, etc... fine!
But, manuals and help and so on? Really!?
