TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Meta tag legalities From:Tracy Boyington <tracy_boyington -at- OKVOTECH -dot- ORG> Date:Mon, 23 Mar 1998 08:21:44 -0600
> I don't think you are likely to get into trouble using a trademark in
> a meta tag if you also use it (correctly) in the visible text.
>
> Except perhaps with users who might get a little miffed at being offered a
> page about Spacely Sprockets when they searched for Cogswell Cogs.
But search engines also read the body text. So if you compare your
Spacely Sprockets to Cogswell Cogs on your page, it would turn up
whether or not you put Cogswell Cogs in the meta tags. In this case,
making good use of your page title would be the best way to avoid
misleading (and irritating) Cog-shoppers.
