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Subject:Re: Meta tag legalities From:Tracy Boyington <tracy_boyington -at- OKVOTECH -dot- ORG> Date:Thu, 19 Mar 1998 11:11:25 -0600
> Okay, let's say for the sake of argument, I'm competing with a company
> called ABC. What if, in my meta tag, I put the following:
>
> ABC
>
> These are the escape characters for ABC. The trademark for ABC is never
> appears in the source, but it's interpreted that way by the browser. I would
> think that would weaken ABC's case (if it has one), as their trademark never
> actually appears in my page, my source, or any place else.
But would a search engine read this as "ABC" or as "ABC"? If
the search engines don't recognize it as ABC, it would defeat the
purpose.
I think if your competitor's name appears in the body text of your site
(such as a comparison of your products) you'd be OK putting it in the
meta tags too. Otherwise I'd avoid it.
