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Subject:Use of (TM) and (R) symbols in running text From:NICOLE CANTER <nicole -dot- canter -at- ADTRAN -dot- COM> Date:Thu, 13 Nov 1997 11:38:42 -0600
>I understand that most companies would prefer you mention their brand >names
>along with a generic identifier and the appropriate mark -- e.g. Zip(tm)
>disk, Kleenex(tm) tissue, etc.
>I've seen this directive in mainstream writing trade magazines, but I would
>assume it would hold true with technical writing as well.
>-- David
I have really been trying to find out what the mainstream does with
trademarks. I regularly use the Chicago Manual of Style, which says
The symbols (R) and (TM), which often accompany registered trademark
names on product packaging and in advertisements, need not be used in
running text.
One of the things I do at work is publish a IT newsletter and product
names are all over it. Does anyone know what writers usually do about
trademark symbols in running text? My company doesn't have a style
manual of its own and no one in my department has a preference.
Thanks,
Nicole Canter
Technical Writer
Information Technology
Phone: (205) 963-6306
Fax: (205) 963-8717
nicole -dot- canter -at- adtran -dot- com
