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If you've read my recent requests for value-added information, you know my
"hottest topic" vote by now:
The value we (communications professionals) add to an organization,
and how to measure it.
This has many ramifications: how we keep a job and a good salary, of
course, but also how we increase the respect we are accorded by management
(who, naturally enough, see all company functions in terms of value, or
ROI); how we can increase the quality of products (through quality
documentation); how we increase our own satisfaction with and growth in
our profession.
Whether it's the "hottest" topic I don't know, but it's certainly among
the most important.
Jay Mead
Galileo International
jay -dot- mead -at- den -dot- galileo -dot- com
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