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Subject:Re: "The new way to 'office'"??? From:Karen_Mayer -dot- TOUCH_TECHNOLOGY -at- NOTES -dot- COMPUSERVE -dot- COM Date:Tue, 13 Feb 1996 13:34:32 EST
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Have any of you noticed the new Kinko's ad slogan -- "The new way to office"?
"Office" as a verb? I guess it's just an advertising thing, and it did
catch my attention. I'm generally in favor of verbizing nouns where a
useful purpose is served, and I am part of their "small office, home
office" target market.
But, this new verb they are proposing sounds so odd. I suppose you could
argue that it is specific to white-collar work, while the verb "work" is
non-specific.
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But what does "office" as a verb mean? Does it mean "to photocopy stuff?"
Maybe "send memos and letters?" If using a noun as a verb is just an
inventive way to get a point across, I might not squirm too much. But
that! "The new way to office" doesn't mean a darn thing to me.
