Making it ugly

Subject: Making it ugly
From: Ad absurdum per aspera <JTCHEW -at- LBL -dot- GOV>
Date: Mon, 21 Nov 1994 08:31:45 -0800

In at least two major magazines, IBM has an ad for OS/2 Warp --
an expensive ad, four colors across a two-page spread -- that
speaks of how the product might improve life for some fictitious
artist in "Sante Fe" [sic]. In all caps and a contrasting color.

One might offer the ad agency a simple mnemonic. "Santa will
leave nothing but a lump of coal in your stocking if you go to
press without running your spellchecker. Then next year we'll
have an auto-da-fe for people who go to press without running
their spellcheckers." Then maybe they'll be ready to spell
Albe... Alba... that town at the corner of I-25 and I-40.

Joe "*my* typos are usually in running headers and footers" Chew

Previous by Author: Re: Peter Drucker's article in the Atlantic Monthly
Next by Author: Technical vitality?
Previous by Thread: Re: email
Next by Thread: Re: Spoken Language Control

What this post helpful? Share it with friends and colleagues:

Sponsored Ads