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Thanks Joe and Robert. Iâll definitely give Avinash Kaushikâs site a good look.
I think you make a good point, Joe, on how the objectives of analysis are changing. I used to track a lot of things, but stopped because I realized that I wasnât learning anything that I could apply to making the site better. At that time, analytics didnât really tell me anything I didnât already know. Iâm considering diving back in to see if there are advances that might make it worth my while this time around.
Thanks,
Richard
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XML Press
XML for Technical Communicators http://xmlpress.net
hamilton -at- xmlpress -dot- net
> On Sep 14, 2017, at 14:25, Joe Pairman <joepairman -at- gmail -dot- com> wrote:
>
> Hi Richard,
>
> For tools, you can get a long way with Google Analytics, Google Search Console, and also some of the Moz tools to dig into rankings.
>
> For resources, spend a while reading Avinash Kaushik's site: https://www.kaushik.net/avinash/
>
> It used to be that most advice on analytics was geared very much to sales funnels for e-commerce. Now that content marketing is popular, I think that there is more interest in analyzing the effects of content as a longer-term resource. You do still have to wade through a lot of nonsense and fluff. Avinash Kaushik's blog is very good though.
>
> Joe
>
>
> On Thu, Sep 14, 2017 at 17:44 <dick -at- rlhamilton -dot- net> wrote:
> Iâve been looking into web analytics, and it looks like everyone who has ever made a web site has written a book, online tutorial, or web site about the topic. A quick search on âbest web analytics toolsâ yields dozens of sites that rank as many as 50 different tools, and a search for best books includes a site that lists 25 âtop" books on the topic.
>
> If anyone has already suffered the pain of sorting through all of those possibilities and found some good options for diving deep into this topic, can you share your findings with the group?
>
> Best regards,
> Richard Hamilton
> -------
> XML Press
> XML for Technical Communicators
>http://xmlpress.net
> hamilton -at- xmlpress -dot- net
>
>
>
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