Re: Web Analytics resources

[Joe Pairman <joepairman -at- gmail -dot- com>]

Hi Richard,

For tools, you can get a long way with Google Analytics, Google Search
Console, and also some of the Moz tools to dig into rankings.

For resources, spend a while reading Avinash Kaushik's site:
https://www.kaushik.net/avinash/

It used to be that most advice on analytics was geared very much to sales
funnels for e-commerce. Now that content marketing is popular, I think that
there is more interest in analyzing the effects of content as a longer-term
resource. You do still have to wade through a lot of nonsense and fluff.
Avinash Kaushik's blog is very good though.

Joe


On Thu, Sep 14, 2017 at 17:44 <dick -at- rlhamilton -dot- net> wrote:

> Iâve been looking into web analytics, and it looks like everyone who has
> ever made a web site has written a book, online tutorial, or web site about
> the topic. A quick search on âbest web analytics toolsâ yields dozens of
> sites that rank as many as 50 different tools, and a search for best books
> includes a site that lists 25 âtop" books on the topic.
>
> If anyone has already suffered the pain of sorting through all of those
> possibilities and found some good options for diving deep into this topic,
> can you share your findings with the group?
>
> Best regards,
> Richard Hamilton
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