Re: Optimal line length for sales documents in pdf

[Laura Phillips <laurap -at- pluribusnetworks -dot- com>]

Hi there,

What type of doc is a "sales" doc? 

Laura



On 9/24/15, 8:20 PM, "Di" <techwr-l-bounces+laurap=pluribusnetworks -dot- com -at- lists -dot- techwr-l -dot- com on behalf of dicorrie -at- gmail -dot- com> wrote:

>I have a new manager with a sales background.
>
>He was writing a document.
>
>I saw that he had taken our standard template for long documents, and
>removed the indent on the body text. So the document had virtually no left
>or right margins and the length of line was almost the entire width of an
>A4 page.
>
>I protested. Seven years I have been telling the staff why it is important
>to leave the indent in and keep the length of a line to about the width of
>a person's eyes.
>
>He explained. That's because you write documents that people need to read.
>This is a sales document. Sales documents are judged on the number of pages.
>
>I could not think of a suitable answer.
>
>I know that in responding to an rfp it is very important that the sales
>team use the formats that have been given. But this was not one of those,
>and his argument was a new one on me.
>
>Has anyone else encountered this?
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