Re: Acronyms in Marketing Material

[Kornika King <kornika -dot- king -at- gmail -dot- com>]

Peter-

Additionally, this issue should not even arise in a properly constituted
> marketing department. Are they naively trying to sell Bells and Whistles
> instead of Benefit For The User?


There is no marketing department. There is (was?) me. I got overwhelmed
with duties so they hired someone with some marketing experience. Now she
(and I, to a lesser degree) is the "department."

We're trying our best to figure it out as we go.

-K.

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