RE: Can style trump grammar rules?

Subject: RE: Can style trump grammar rules?
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "shawn -at- cohodata -dot- com" <shawn -at- cohodata -dot- com>, Julie Stickler <jstickler -at- gmail -dot- com>
Date: Fri, 1 Aug 2014 16:56:18 -0400

shawn,

in this context, i just thought you were talking about kelsey (actor) so i thought no more of it. :->

> BTW, I purposely spelled grammar incorrectly. That was a test. Did you notice? Were you annoyed? I would be! :)


-----Original Message-----
From: Shawn
Sent: July-31-14 11:37 AM
To: Julie Stickler
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Can style trump grammar rules?

I suspect your decision was more about...
>but she failed to properly spell and capitalize her OWN company's name.

I am not offended by the lowercase style but I am equally annoyed by spelling and elementary grammer errors by people who should know better.
However, I find the all lowercase style rather pleasing. In fact, there are many corporations re-branding in lowercase.Interesting article:
http://www.adherecreative.com/blog/bid/181249/The-Case-for-Lower-Case-A-Rebranding-Conundrum

English is a living language and is constantly evolving or transforming. I am reasonably certain that any written work of this decade would shock and disappoint the average writer of the 19th century.

BTW, I purposely spelled grammar incorrectly. That was a test. Did you notice? Were you annoyed? I would be! :)

> And I expect a translation vendor to recognize acronyms and to know
> that
"iso9000" should be capitalized.

Agreed! Especially proper nouns and names, initials and acronyms.




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