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I think with a push for mobile and cloud, "App" has taken on its own life
where it doesn't need to be translated. For instance, 'sushi', 'espresso',
'pizza'.
Not claiming expertise. Just FFT.
-Tony
On Tue, Jan 14, 2014 at 10:40 AM, Julie Stickler <jstickler -at- gmail -dot- com>wrote:
>
> International considerations:
> Using the abbreviation 'app' does not save space when content is localized.
> In many languages, the full term is translated because an abbreviation is
> not available."
>
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