TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
TechWhirl: Technical Communication Recap for August 3, 2012
Subject:TechWhirl: Technical Communication Recap for August 3, 2012 From:TechWhirl Admin <admin -at- techwhirl -dot- com> To:Techwr-l <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Fri, 3 Aug 2012 13:01:12 -0400
*This week’s update on technical communication and the TechWhirl community
is supported by Platinum sponsor Madcap & their Ultimate Communications
Suite, MadPak <http://goo.gl/eO3ls> | http://bit.ly/zBI0Uj*
As we turn the corner from July into August, TechWhirl moves from “Meet
Your Customer” to “Spy vs. Spy: Tech Comm vs. Marketing.” Rather than an
abrupt change of subject, we think of it more as a shift in perspective,
like turning the prism in a different direction. That’s because the
customer (whether internal or external, a business or a consumer) is the
focal point of service, marketing and technical communication. Or to mix
our metaphors a bit, the customer is the seat of the three-legged stool,
supported by professionals in each of these three disciplines.
Often technical communication professionals work as all three legs, often
they seem at completely at odds with service/tech support and especially
marketing. The TechWhirl
archives<http://www.techwr-l.com/archives/search.html?q=marketing>have
discussions going back decades (quite literally) that often paint
marketing folks in a truly unfavorable light, being from “the dark side,”
and more. During August, we’ll take a look at what divides—and what
unites—the people who wear the technical writer mantle and those that wear
the copy writer mantle. It should prove to be a very interesting, and even
entertaining month.
Enjoy!
Have a great weekend
-The gang at TechWhirl
In Case You Missed it: This Week @ TechWhirl
- Tech Writer This Week for August 2, by Craig Cardimon | http://bit.ly/MSTHLf
- Technical Communication Poll: Interacting with Internal Customers | http://bit.ly/PkBFfx
- Adobe FrameMaker 11: The Good, the Bad, the Structured Author, by
Jacquie Samuels | http://bit.ly/MyHmY4
- Researching Technical Communication and Customer Service, by Connie
Giordano | http://bit.ly/Q6caT2
- Industry Veteran PG Bartlett Joins Acrolinx | http://bit.ly/QiLJtZ
- WebWorks® Releases ePublisher v2012.2 with Offline Functionality | http://bit.ly/OtCSWM
- Doc-to-Help 2012 v2 includes ePub, Display and Feedback Enhancements | http://bit.ly/QPgisv
Social Media and the Chance to Follow TechWhirl:
- Our Google Plus Page – what’s happening behind the scenes | http://goo.gl/SO0R4
- Will you be our Friend? Please, you know you want to click | http://goo.gl/tDrW7
- Want all this TechWhirl goodness a few characters @ a time | http://goo.gl/itjDg
- Updates from TechWhirl delivered to your email in box | http://bit.ly/tjshxU
- Or, try our RSS feed (great on Flipboard) | http://goo.gl/msLzu
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support.
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