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Go Red Sox! Go HP! Blasted Yankees! A Dell, are you serious??? Where's
the brownies, Kev?!
LOL,
Jim
-----Original Message-----
From: techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of McLauchlan, Kevin
Sent: Thursday, February 04, 2010 1:41 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: A different "personality type" angle
In the past, we've talked about learning styles, personality types, and
other peripheral - but possibly important - audience traits, when it
comes to imparting info. Communicating with varying segments of our
audience.
A recent insight - not proven - is that there might be a personality or
approach-to-the-world link between people who profess/experience brand
loyalty, and people who have the fan(atic) gene.
Both my wife and I are not sports fans, though we observe that many
people around us are.
Similarly, I observed that neither of us exhibits brand loyalty. This
prompted me to casually and slyly poll my co-workers and other
acquaintances. So far, the correlation seems to be holding, but that
might be just sample bias and wish-fulfillment on my part. Still, it
_seems_ as if there's something there.
So, it occurred to me to wonder if:
a) the observation is valid (need a bigger sample)
b) there's any tie-in with how people take concepts and information and
instructions and warnings on-board . . . or fail to do . . .
Any takers?
(Or is that thing about the brownies gonna cost me...? ;-> )
Kevin McLauchlan
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