Re: I had say it because I was afraid no one else would.

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

The biggest problem I see with creating new words by
adding "ster" to the end of existing ones is that it evokes
images of hip, "new paradigm" dotcom businesses, and
in today's post-dotcom era, most corporate pursestrings
are back in the hands of older, deadly-serious corporate 
management types.  This sort of terminology may be 
effective if you're marketing a $59.95 home security suite
designed to keep people from hacking customers' World 
of Warcraft accounts, but attached to a product or service 
that's going to be pitched to corporate management, it'll
register about the same "mindshare"  as the pets.com 
sockpuppet.

Gene Kim-Eng


----- Original Message ----- 
From: "Steven Jong" <stevefjong -at- comcast -dot- net>
> The product manager reviewed the manual and changed all instances of  
> "frauds" to "fraudsters," and insisted on the jargon term. Why?  
> Because we (the company) had used the word in industry presentations,  
> and wanted to establish it as the industry term for frauds. We wanted,  
> um, mindshare.
> 
> <sigh>

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