Re: I had say it because I was afraid no one else would.

Subject: Re: I had say it because I was afraid no one else would.
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 2 Feb 2009 11:54:01 -0800

The biggest problem I see with creating new words by
adding "ster" to the end of existing ones is that it evokes
images of hip, "new paradigm" dotcom businesses, and
in today's post-dotcom era, most corporate pursestrings
are back in the hands of older, deadly-serious corporate
management types. This sort of terminology may be
effective if you're marketing a $59.95 home security suite
designed to keep people from hacking customers' World
of Warcraft accounts, but attached to a product or service
that's going to be pitched to corporate management, it'll
register about the same "mindshare" as the pets.com
sockpuppet.

Gene Kim-Eng


----- Original Message -----
From: "Steven Jong" <stevefjong -at- comcast -dot- net>
> The product manager reviewed the manual and changed all instances of
> "frauds" to "fraudsters," and insisted on the jargon term. Why?
> Because we (the company) had used the word in industry presentations,
> and wanted to establish it as the industry term for frauds. We wanted,
> um, mindshare.
>
> <sigh>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.
http://www.doctohelp.com

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Previous by Author: RE: MS will help us find the right words?
Next by Author: Re: I had to say it because I was afraid no one else would
Previous by Thread: Re: I had say it because I was afraid no one else would.
Next by Thread: Re: I had say it because I was afraid no one else would.


What this post helpful? Share it with friends and colleagues:


Sponsored Ads