Re: How well understood is sentence case?

Subject: Re: How well understood is sentence case?
From: Ken Poshedly <poshedly -at- bellsouth -dot- net>
To: "Cardimon, Craig" <ccardimon -at- M-S-G -dot- com>, "Techwr-l" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 15 May 2007 10:11:00 -0400

I'm still catching up on my backlog of e-mails, so I haven't seen all
replies to this question.

However, if I recall correctly, it was either from my early newspaper
days or while I worked as an ad agency copywriter (ecchhh!) that we used:
* "Initial cap" (now called "sentence case") to refer to a string
of words where only the first letter of the first word was capped;
the exception being, of course, capitalizing the first letter of any
proper noun (such as "I" or a company name or similar).

"Upper-lower case" (now called "title case") to refer to a string
of words where the first letter of each word is capped.

-- Ken in Atlanta




At 11:00 AM 5/14/2007, Cardimon, Craig wrote:
>Is there a well understood term for describing a string of characters
>where the first letter is uppercase and the rest are lowercase?
>
>Title Case seems "official," sentence case less so.
>
>
>
>Craig
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References:
How well understood is sentence case?: From: Cardimon, Craig

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