TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
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"According to the legal counsel at my company, trademark restrictions
require
that every appearence of our trademarked software's name be used as an
adjective--an adjective that modifies what the trademark was intended to
identify."
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Although I have not encountered this issue in my technical writing
career, I have encountered another issue in creative writing that I find
applicable here. I think that legal counsel is trying to keep the
trademark from becoming generic by associating it with the word
"software" whenever it is used. They seem to be trying to keep the
trademark from becoming the latest in the
"Kleenex"/"Coke"/"Frigidaire"/"Rollerblade"/"Google" cycle.
Darrell Zuercher
Business Analyst
Tennessee Valley Authority
Transmission and Reliability
Control Systems, Operations Data Architecture
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