Trademark question

Subject: Trademark question
From: "James MacDougall" <jmacdougall -at- sbcglobal -dot- net>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 3 May 2007 13:37:11 -0500

All,

According to the legal counsel at my company, trademark restrictions require
that every appearence of our trademarked software's name be used as an
adjective--an adjective that modifies what the trademark was intended to
identify.

For example, saying "SoftwareNameTM provides cool functionality" doesn't
fly. I must always say "The SoftwareNameTM software provides cool
functionality."

This isn't something that I've seen in documentation or marketing for other
software. Is it familiar to other writers out there who work with
trademarked products?

Thanks,

James

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Follow-Ups:

References:
RE: "Appears" vs. "will appear": From: Sarah Bouchier

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