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Re: Search Engine Rankings

Subject: Re: Search Engine Rankings
From: Beth Agnew <beth -dot- agnew -at- senecac -dot- on -dot- ca>
Date: Fri, 05 May 2006 17:32:36 -0400

And because of the glut of keyword spammers, many search engines have now been adjusted to search the actual text of the page for the keywords as well. Therefore, your content must contain the keywords you expect search engines to find. As others have said, SEO is not a quick afternoon project. It is a complex issue that can cost thousands of dollars if you hire an SEO firm. Doing it yourself will require an investment of time and research.
--Beth

al -dot- geist -at- geistassociates -dot- com wrote:

Peter Lweicke wrote:
I don't claim to be an expert in SEO, but different
search engines rank sites in different ways.
The key is not to be obscure, but to understand how your customer (or
potential customer) views your site.
--
Beth Agnew
Presenting "Podcasting & Vidcasting: The Future of TechComm"
at the STC Conference, Las Vegas, NV, 2 p.m. May 10, 2006

Professor, Technical Communication
Seneca College of Applied Arts & Technology
Toronto, ON 416.491.5050 x3133
http://www.tinyurl.com/83u5u

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Follow-Ups:

References:
Search Engine Rankings: From: David Loveless
Re: Search Engine Rankings: From: Peter Lewicke
Re: Search Engine Rankings: From: al . geist

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