RE: Overuse of gerunds in headings? (Take II)

["Hickling, Lisa (TOR)" <lhickling -at- Express-Scripts -dot- com>]

I've seen Canada Post[al Service] ads where the plays on word were so
witty in French and so flat in English. You could just guess in which
language the original concept was conceived and therefore the direction
of the translation!

Lisa H.
GTA, ON

-----Original Message-----
From: Geoff Hart
Subject: Overuse of gerunds in headings? (Take II)
...
Moreover, in some cases you don't even translate the meaning, but 
instead choose a wording that accomplishes the same goal in the target 
language that the author was trying to accomplish in the original 
language. That's very true in advertising, for example, and often true 
in literary translation as well (e.g., some metaphors or jokes don't 
translate between cultures).

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Geoff Hart   ghart -at- videotron -dot- ca
(try geoffhart -at- mac -dot- com if you don't get a reply)
www.geoff-hart.com
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