Re: why not an engaging style?

[Martin Bosworth <martinhbosworth -at- gmail -dot- com>]

On 8/19/05, sankaraR <ss_rajanala -at- yahoo -dot- com> wrote:
> 
> There is a trade-off between being engaging style
> (a good copy) and a dry (I'd say neutral) tone.
> It is not always the case, but when you tend
> toward an informal tone - chances of ambiguity
> creeping in (unbeknownst to you) are higher. But
> then, I am paranoid about a lot of things anyway
> other than ambiguity so it could just be me.
> 
> Like when you say "you" in a guide for the
> retailer round the corner, there is only one guy
> in all (SOHO). In an admin guide, 'you' could be
> likely the primary admin (but he or she may
> wonder if it can be delegated to a secondary
> admin: spelling it out makes it kind of dry, or
> like I said, neutral and clear.)

That's exactly how I looked at it, man. Thanks for summarizing my
position so clearly.

Martin

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