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> You're missing a large part of the point here: It's generally not
> possible to trademark a common word, but as soon as you change the
> spelling in some clear and distinctive way, the word is now
> eligible to become a trademark. In the case of e-mail, the word has long
since
> entered widespread use, so it's too late to trademark it.
But eSeminar, eBook, ePublishing aren't trademarks, just nuisances.
I wasn't going to start that sentence with but, but I though ESeminar would
be doubly ridiculous.
> I certainly agree with you that this practice is annoying,
> but there's
> not a lot any of us can do about it. The powers that control the
> universe (aka "Marketing") don't pay any attention to us, and
> only the
> minority of the world who have taken up the profession of words will
> either notice or care enough to complain.
Fatalism is fatal. Worders of the world, unite.
_____________________________
Regards,
John Wilcox, Technical Writer
Zetron, Redmond
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