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Re: Defeating the evil that is Marketing <g>

Subject: Re: Defeating the evil that is Marketing <g>
From: Dick Margulis <margulisd -at- comcast -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 10 Nov 2004 19:28:35 -0500




Beth Agnew wrote:

The trouble is, that Marketing (and even Sales) so often forgets about the
USER. That's why they need us.

I'm not sure they _forget_ about the user. I think that in balancing the company's need to maximize revenue against the user's desire for a quality product, marketing types are often more swayed by what their CEO says than by what a user survey says. I don't think this is any different from the normal human reaction that considers a neighbor's heart attack to be more significant news than the deaths of 10,000 people in a earthquake on the other side of the world. Proximity counts in the way people weight inputs.

But you're right that they need us to advocate for the user sometimes. To be effective, though, we need to be just as proximate as the CEO. Toll House cookies, coming right up.

As for sales people (as distinct from marketing people), they're mostly interested in their own need to make a boat payment and don't care much about the company's priorities or the user's. Talking to typical sales folks can be extremely frustrating; save your sanity _and_ your chocolate chips.

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RE: Defeating the evil that is Marketing <g>: From: Beth Agnew

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