RE: Great piece on marketing collateral

[Mailing List <mlist -at- ca -dot- safenet-inc -dot- com>]

On Behalf Of Steve Schwarzman wrote:
 [...]
> Does that make a manual a piece 
> of marcom? Well,
> it's not a brochure. But it's certainly a significant part of 
> an overall
> communications package with the target market. So - yes, it's marcom.

Hmm. How best to refute that claim?  
How about...

If I go to my next job interview, having got that 
interview by claiming to have written marcom stuff 
for the past <mumbledy-mumble> years, and then they 
ask me to provide samples, and all I've got are my 
QuickStart Guides, Reference Manuals, Online Help, 
Release Notes, Technotes, and Update instruction sheets, 
how many times do you think I'll bounce before my 
sorry butt comes to a rest in the street?

/kevin

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ROBOHELP X5 - ALL NEW VERSION. Now with Word 2003 support, Content 
Management, Multi-Author support, PDF and XML support and much more! 

Now is the best time to buy - special end of month promos, including:
$100 mail-in rebate; Free online orientation on content management
functionality; Huge savings on support and future product releases;
PLUS Great discounts on RoboHelp training. OFFER EXPIRES April 30th! 
Call 1-800-358-9370 or visit: http://www.ehelp.com/techwr-l

---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot-  Visit
http://www.raycomm.com/techwhirl/ for more resources and info.