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"Edwin Dahlquist" <Edwin -dot- Dahlquist -at- asu -dot- edu> wrote in message news:233477 -at- techwr-l -dot- -dot- -dot-
<snip>
> Finally, one of the most important conceptual leaps a TW can make is to
> understand that the "customer" is different from the "end user;" TWs write
to
> satisfy the person who pays them to write, not necessarily to illuminate
Sam or
> Suzy Homemaker about the proper procedure for using a DVD remote. Write
for the
> customer, not the end user, and most problems disappear.
And who will pay the costs or additional technical support and lack of
repeat business when you don't document for the end user?
--
--
Chuck Martin
User Assistance & Experience Engineer
twriter "at" sonic "dot" net www.writeforyou.com
"I see in your eyes the same fear that would take the heart of me. The day
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"All you have to decide is what to do with the time that is given you."
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