RE: Using Fictional Companies and Case Studies

Subject: RE: Using Fictional Companies and Case Studies
From: "David Rakowski" <drakowski -at- mindspring -dot- com>
To: "'TECHWR-L'" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 24 Feb 2004 20:51:56 -0500

Darren:

How about just using a general disclaimer that all companies and individuals
in your white paper are not real and are being used for illustrative
purposes only?

Just a thought......

Dave Rakowski

-----Original Message-----
From: bounce-techwr-l-105071 -at- lists -dot- raycomm -dot- com
[mailto:bounce-techwr-l-105071 -at- lists -dot- raycomm -dot- com] On Behalf Of Darren
Barefoot
Sent: Monday, February 23, 2004 4:23 PM
To: TECHWR-L
Subject: Using Fictional Companies and Case Studies


Hi,
I'm writing a whitepaper for a client, and including a fictional case study.
Basically, it describes the problem this invented company (we'll call it
'Acme') has, and how my client's product solves that problem.

We want to indicate that this is a fictional company, but I'm unsure of the
wording. This is what I currently have, which is pretty lame:

"Acme (a fictional company) sells large roadrunner-killing anvils..."

Does anybody have a better suggestion? I should clarify that I am not using
the name Acme, as that's trademarked. Cheers. DB.

Darren Barefoot
Capulet Communications
Words. Words. Words.
http://www.capulet.com







References:
Using Fictional Companies and Case Studies: From: Darren Barefoot

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