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Best idea of the week, make that year. Yeah, yeah, I know the year just started
Subject:Best idea of the week, make that year. Yeah, yeah, I know the year just started From:Dick Margulis <margulis -at- fiam -dot- net> To:TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 20 Feb 2004 07:05:47 -0500
Wanna see a brilliant example of how you as a writer can cut down on
call volume to your company?
Background: I download an icon editor earlier this month. Here is the
text of an email I received today.
---------------------------
Dear Dick Margulis,
This notification is just a friendly reminder (not a bill or a second
charge) that on Thu Feb 5 2004, you placed an order for Microangelo 5.5.
This order was paid using your VISA, whose last 4 digits are [xxxx],
and will be appearing on your billing statement shortly. The charge
will appear as DR DigiBuy.com, Inc. in the amount of US$39.95. This is
just a reminder to help you recognize the charge. You will not be
charged again.
Our customers have found this notice useful in confirming otherwise
unknown credit card charges. While "Microangelo 5.5" may be easily
recognizable on your charge statement, "DR DigiBuy.com" may not.
We would like to take this opportunity to thank you for your business
and look forward to serving you in the future for all of your software
needs. Again, this is just a friendly purchase reminder, no response or
further action is required.
If needed, a receipt for your purchase can be found here: https://www.digibuy.com/[xxxxxxxxxxxxxxxxxxxx]
(You may need to cut and paste this link into your browser if you cannot
click it)
NOTE: DigiBuy.com only handles the billing for Microangelo 5.5. We do
not handle ANY technical support for the product. Please direct any
support questions to the vendor at support -at- eclipsit -dot- com -dot-
*** THIS IS NOT A BILL AND IT DOES NOT INDICATE A SECOND CHARGE TO YOUR
CARD ***
This is only a reminder that a previous purchase you made should be
appearing on your credit card statement shortly.
Sincerely,
The DigiBuy Customer Service Team
---------------------------------
Think how many times you've questioned a charge on your statement for
exactly this reason and made a call to the company to find out what it
was about. Think what the phone charges are for that company, let alone
the cost of staffing and equipping a whole department just to reassure
callers that the charge is legit. Look what a writer saved DigiBuy by
composing a friendly, informative, timely, proactive letter.
