Re: Dictionary of Connotations

Subject: Re: Dictionary of Connotations
From: "Mike O." <obie1121 -at- yahoo -dot- com>
To: techwr-l
Date: Thu, 22 Jan 2004 13:38:57 -0500

dthomps -at- foundationsoft -dot- com wrote:
> part of a sub-heading for a software product, and I wanted to use
"Powerful,
> Flexible and Easy." I don't think "Powerful, Flexible and Easy to Use" is
> quite as good from the Zen-like-flow stance.

Both of those are marketing cliches... I'd recommend thinking of something
fresh - something that is unique about your product. Actually I'd delete the
entire sub-heading, but that's just me.

Mike O.






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